SmartWorkMedia is a New York-based media company focused on providing highly focused, easy to understand, high-value information to independent retailers both in the United States and worldwide. Currently, the company has two magazines -- INSTORE, designed for jewelry store owners, and INDESIGN, for retailers of fine jewelry brands. The group will be launching a magazine in a new vertical in 2008. In April 2009, SmartWorkMedia has scheduled its first trade show -- THE INSTORE SHOW -- for independent jewelers across the United States.